For Sellers

1. Price your home correctly.

The most important job of a listing agent is to conduct market research and to advise the you, the seller, of a price that will sell your property in the quickest amount of time at the highest price possible. It's especially important to get the price right at the outset. Many sellers assume that if they price it too high, they can easily come back and lower the price if there hasn't been much activity. While that is true, the reality is that when the price of a home is lowered, it can change the perception of the property in the eyes of buyers and their agents. Some will assume that if the home didn't sell at the outset, that there must have been something wrong with the home, hence the price decrease. Many times, if you set the price too high and have to reduce to sell it, you will wind up having to go lower and lower to get a buyer – lower than you would have if you had set the price correctly at the beginning. I will carefully help you set your sales price to be competitive in the market based on similar home sales in your area. 

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2. Skillfully market your property.

Marketing homes are the next most important skill a real estate agent offers sellers. Exceptional real estate marketing requires a lot more than listing the house and putting up a sign in the yard. First, you will need to prepare the home minimizing clutter and making repairs as needed. My role is to guide you through the pre-sale process; take excellent photos of both the interior rooms, all exterior angles of the home, yard and any other structures on the property; write a compelling description of the property; and advertise the home through multiple channels – MLS, real estate sites, my website, social media, word of mouth, print advertising, brochures and more. If you would like, I will hold open houses so that buyers can view the inside of the home keeping in mind safe protocols.

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3. Communicate with you regularly.

Communication is so important when legal transactions are involved - like selling real estate. I'm there with you every step during the process and will communicate with you about activity on your property that is relevant. Getting feedback from buyers who see your  property is extremely valuable. I will pass this feedback on to you, and we can make any adjustments to our selling strategy if need be. Equally important, I will not disturb you with unimportant information that is not relevant to the sale of your home. I will keep you in the communication loop so you can make informed decisions but not overwhelm you with an endless stream of unnecessary details.

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4. Make certain that the buyer is qualified.

Some potential buyers have unrealistic notions that they are ready, financially, to purchase a home. My role is to ensure that buyers are qualified - with either a mortgage pre-approval or proof of funds to make a cash purchase. To sift through the interested buyers, I place either cash buyers or those with full pre-approval for a mortgage as the most reliable purchasers. Getting a pre-approval is challenging because those buyers have to go through nearly the full process of getting a mortgage even before they make an offer. But once a buyer is pre-approved, it means that they should be able to purchase your home if nothing changes with their finances.

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5. Negotiate the best terms.

I help you negotiate the best terms for the sale of your home. Although the purchase price is important, other terms are important as well such as the time to close; whether the purchase is cash or being financed; the time for due diligence, and whether the buyer is asking for any concessions. I'm a skilled negotiator and will lobby for your best interests. I will consult with you so that you can make informed decisions to get the best possible terms for your sale.

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6. Be present for the home inspection.

Most buyers conduct a home inspection to provide them with detailed facts about a multitude of items in the home - from electrical, to structural, to even small things such as the function of interiors doors and cabinets. To avoid any unknown issues, some sellers choose to obtain a home inspection before the home is listed for sale. This is taking a proactive approach to know ahead of time what a buyer might try to negotiate for as far as repairs go. I make it a habit to be physically present when the inspection is conducted to ensure that the inspector has access to the house and I'm there to make certain that the inspector leaves things as he found them. I follow along throughout the inspection so that I will know the state of your home and are ready for the potential issues that the buyer might bring up in negotiations. I will also be able to push back if the buyer’s agent overstates the importance of the problems in the negotiations. As previously noted, most home inspectors are tedious and can provide an extensive list of items, to be corrected or are faulty. This report, often times, lists simple problems causing home buyers to ask for repairs that are menial and aren't really necessary. With my upfront knowledge of the inspection report, you will be able to make informed decisions as to whether or not to perform any repairs requested by the buyer.

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7. Attend the home appraisal.

The appraisal is another major event that severely impacts your home sale. The appraiser may have questions about the home that need to be answered to facilitate the evaluation. I will be there to answer those questions and make the appraiser's job as easy as possible. For example, I will point out to the appraiser any significant updates that you have made to the home. This kind of information can have an impact on the final appraised price of your home, Before the appraisal even happens, I will offer guidance to you on how to be ready for the appraisal.

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8. Tie up and solve any remaining issues for the closing.

There are so many small details that must be taken care to ensure a smooth and successful closing of the sales transaction. I will communicate with all parties involved: you, the buyer's agent, the closing attorney, and the lender (if the transaction is being financed.) to make certain that every issue within our control is resolved in a timely fashion. The sale is never final until the money is in your bank account.